Published on : 16 July 20192 min reading time
Netlinking is one of the components of an SEO strategy; it allows improving the visibility of a website by creating Backlinks. How to improve your SEO by creating links?
Definition of Netlinking
Netlinking is also called link building or external linking. It is a strategy that consists in increasing the number of backlinks to a website to improve its positioning and visibility.
The essential backlink
A netlinking strategy is based on increasing the number of hyperlinks to the web page to be made more visible. Backlink is therefore the main ingredient of a link building strategy and as such, the quality of backlinks is essential.
What is a quality backlink?
For an efficient and sustainable netlinking strategy, a backlink must respect quality criteria, here is a non-exhaustive list:
- The backlink must come from a web page whose textual content is in the same theme as that of the targeted page,
- It must come from a popular page with PageRank greater than 3 (or a trust flow greater than 40),
- The incoming link must come from a web page with few outgoing links to keep a good link juice,
- The anchor text must describe the content that the user will find on the link’s landing page, avoid text anchors of the type: learn more, click here…
- Prefer a link on a web page with seniority,
- It is necessary to diversify the sources of incoming links, 100 links from 100 different sites will be more effective than 100 links from the same site,
- Make sure that the link is correctly located, it must be located in the editorial content of the page and if possible on several pages,
- Avoid a massive influx of incoming links in a short period of time and prefer a smooth acquisition of backlinks over time,
- Prefer links from high-traffic domains.
By respecting all these quality criteria in the acquisition of your links, your netlinking will be efficient and sustainable.