Published on : 16 July 20193 min reading time
There are several solutions to get inbound links and not all are equal. Beyond the quality of the link, the means implemented for its acquisition have an impact on the quality and results of your netlinking strategy.
At the level of link creation, there are two categories of links:
- Natural links: to be favored,
- Artificial links: to be avoided.
The purchase of Backlinks
This is a technique for acquiring artificial links to avoid. Google considers that a link must be natural and the purchase is anything but natural. Moreover, the quality of backlinks is not always there.
The reciprocal exchange of Backlinks
Massive exchanges of links between two sites should be avoided or by limiting the exchange to a few links and preferably between two real partner sites. The massive creation of links from “partner sites” is at best ineffective and at worst punishable by Google Penguin.
The “Social Backlink”
At the technical level, a link from a social network is tagged in “nofollow”. This means that it is not “taken into account” by Google in its calculation of incoming links. This does not exclude the indexing of shared Urls in search engines.
For example, when you share a link on Google+, that link will be read and indexed by Google. Another beneficial effect: sharing a web page with quality content on social networks often allows you to get some natural backlinks from blogs, forums…
Fishing for links with the Baiting link
This is by far the preferred netlinking strategy. Link baiting consists in capturing external links naturally, without requiring their creation. Implementing the baiting link is relatively simple: all you have to do is produce interesting content, promote it and monitor the creation of natural links. This is the netlinking technique recommended by Google.
Buying an expired domain name
Depending on your strategic choices in SEO, buying an expired domain name may be an interesting option under certain conditions. For example, you should be careful not to buy a domain that is penalized by Google.
Sites such as kifdom.com offer expired domains for sale. You will find domains at all prices and in all themes. Beyond the price, they provide the following information:
- Availability (immediate or not),
- The date of the addition of the,
- The age of the domain,
- His Google PageRank,
- The mettrics of Ahrefs rank and Majestic SEO (Trust Flow TF and Citation Flow CF)
Why and how to check your backlinks?
As part of a Netlinking strategy, it is important to check your backlinks regularly.
This verification of incoming links allows:
- To check that artificial backlinks are still present,
- Analyze the quality and relevance of all your incoming links,
- Identify unwanted incoming links to report them,
- Monitor the progress of the acquisition of natural links.
You can check your backlinks with Google Search Console (Search Traffic > Links to your site) and Bing Webmaster. You can also use more complete SEO tools such as those offered by Majestic SEO, Ahrefs or Open Site Explorer. These paid tools provide more information about your backlinks. They also have the advantage of listing more than Google Search Console.
To conclude
Netlinking is effective in improving the notoriety and visibility of a page provided that:
Focus on quality rather than quantity,
Prefer natural links over artificial ones.
If you respect these two conditions, you will obtain an efficient, sustainable and profitable netlinking for your natural referencing.