How to optimize the SEO of a blog post

There are many strategies today to make yourself known on the Internet, but the most stable long-term strategy is certainly the natural referencing strategy called SEO. The difficulty is that Google's algorithm evolves from year to year. And in 2019, some techniques will allow you to earn points and make your site appear in the first search results that Google offers. There are several techniques to optimize your articles in Google's eyes, which will help you to make your article appear in first place. Let's see the TOP tips in this article.

Mention your keyword

Whatever keyword you found for your article, you will have to mention it many times. The first step is to mention your keyword in the article URL. Note that the shorter your URL, the more Google likes it. In addition, you should mention your keyword in the title, ideally at the beginning of the title. The more you highlight it, the more Google will know how to recognize the keyword you are positioning yourself on. You must mention this in your Meta description, which is the description that will appear under your link in Google search results. Finally, mention your keyword many times. For example, if you make an article of 1,000 words, we recommend that you mention it about four times. At the same time, do not abuse it by mentioning it in all paragraphs because it may lead to sanctions from Google. But mentioning it a few times will boost the referencing of your site and its positioning on the keyword you want.

Internal links

Putting internal links within your article makes it easier for the reader to read and gives access to all the resources on your site. Google likes this because it makes it easier for users to access your content. The internal links you mention more will be the pages that you will highlight most in Google's eyes. Conclusion: Feel free to put internal links to the pages you want to position on the Google search engine!

External links

External links provide resources and your readers can deepen the content if they wish. Ideally, mention between two and four external links for each article you publish. Be careful, Google looks closely at the external links you mention. If your external links are of poor quality or not related to the topic of the article, you may be sanctioned. On the other hand, if you mention authority sites or sites more recently launched but with quality content and regularly updated, it will boost the referencing of your article.

Have organized items

It is essential to structure your articles if you want to appear in the first place. To do this, your title must have the H1 tag. And your subtitles, which will be at the top of each paragraph at the heart of the article, will have H2 as a tag. Concerning your content, remember to air your text well in order to make the content more pleasant to read. The more enjoyable your content is to read, the more time you spend on the page on average will be high. And this is a quality criterion for Google. A site that has an average time spent on the page that is very low will sooner or later be sanctioned by the search engine.

Increase the number of words

Intuitively, we can think that more synthetic articles will be the most popular articles seen by Google. But it's just the opposite. Regardless of the quality of your content, the longer your article is, the better it is referenced on Google. And all the studies prove it! There is in fact no limit, if the minimum for a quality article is about 800 words, you can write 3000 words if you have the ability to write quality and practical content on a given topic. Having a long article will also be another way to get more backlinks and increase the average rate spent on the page, which will please Google.

Insert sharing buttons

Google recognizes the most shared articles. And since Google loves interactive sites, the more an article is shared, the more the search engine sees it as a quality article. So, with free WordPress plugins, you can insert sharing buttons at the beginning or end of your article, or on your Sidebar to encourage users to share the article on social networks. Not only will this increase your visibility on Facebook or Twitter, but Google will tend to refer you better. Never forget that social networks are an essential dimension of your Internet communication strategy!

Getting feedback

As mentioned above, Google likes interactive sites. In addition to sharing, systematically propose at the end of the article to leave a comment for your readers. This will encourage your visitors to comment, and the more comments you receive, the better you will be referenced. In order to have a hyper-interactive site, always respond to your users' comments!
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