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Netlinking
Backlinks
SEA
SEO
SMO
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SEO linking inevitables

Understanding the notion of backlink
Criteria for a good link for SEO
Avoid Google penalties related to links
Get new links: netlinking

Different optimization types

SEO – Search Engine Optimization
SEA – Search Engine Advertising
SMO – Social Media Optimization
SEM – Search Engine Marketing

Some of the SEO principles

Position yourself on key expressions
Make reading easier
Improve the address of your pages
Keep it simple !

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